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Learn how to define, develop, and implement a dynamic business strategy with "Strategic Thinking". This concise and informative guide shows you how to plan short- and long-term objectives, how to put together the right team for the right job, how to communicate your vision, and how to maintain a flexible approach by monitoring past performance and predicting future trends. It covers the essential tools of strategic management from SWOT analysis and feasibility studies to budgeting forecasts to give you a competitive edge in today's fast-moving business world.
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About the Author:
Andy Bruce, co-founder of SofTools Ltd. and Ken Langdon, former sales and marketing executive, have co-written 3 books in the Essential Managers series: 'Project Management', 'Strategic Thinking' and 'Do It Now!' Ken has also co-written Essential Managers 'Appraising Staff'.
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- PublisherDorling Kindersley Ltd
- Publication date2000
- ISBN 10 0751327980
- ISBN 13 9780751327984
- BindingPaperback
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STRATEGIC THINKING
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(2000)
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ISBN 13: 9780751327984
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