CIM Advanced Certificate (Stage 2) Paper 5 Marketing Research and Information: Study Text (Cim Study Text) - Softcover

BPP

 
9780751710953: CIM Advanced Certificate (Stage 2) Paper 5 Marketing Research and Information: Study Text (Cim Study Text)

Synopsis

BPP liaise closely with the senior examiners to ensure that the study texts contain complete syllabus coverage. This edition has been updated in the light of an in-depth review by the CIM. Features include: CIM syllabus; guidance notes extracts; scene-setting chapter introductions; key concepts; action programmes; chapter round-ups; and "marketing at work" real-life examples.

"synopsis" may belong to another edition of this title.