Items related to CIM Certificate - Paper 4: Marketing Fundamentals:...

CIM Certificate - Paper 4: Marketing Fundamentals: Study Text (2002) (CIM Study Text: Certificate) - Softcover

BPP

 
9780751741285: CIM Certificate - Paper 4: Marketing Fundamentals: Study Text (2002) (CIM Study Text: Certificate)

Synopsis

BPP liaise closely with the senior examiners to ensure that the study texts contain complete syllabus coverage. This edition has been updated in the light of an in-depth review by the CIM. Features CIM syllabus; guidance notes extracts; scene-setting chapter introductions; key concepts; action programmes; chapter round-ups; and "marketing at work" real-life examples.

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