Synopsis
Begins with the core problem of service marketing; service quality and suggests how to learn what you must improve, with examples of what works. Covers service marketing fundamentals; defining what business you really are in and what people really are buying, positioning your service, understanding customers and buying behaviour, and communicating.
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Selling the Invisible: A Field Guide to Modern Marketing
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Selling the Invisible: A Field Guide to Modern Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780752821030
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Selling the Invisible: A Field Guide to Modern Marketing
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780752821030
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Selling the Invisible: A Field Guide to Modern Marketing
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Hardback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001871897
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Selling the Invisible: A Field Guide to Modern Marketing
Seller: Hawking Books, Edgewood, TX, U.S.A.
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Condition: Acceptable. Missing dust jacket; otherwise in excellent condition. Acceptable Condition. Five star seller - Buy with confidence! Seller Inventory # X0752821032X4
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Selling the Invisible
Seller: Hawking Books, Edgewood, TX, U.S.A.
Seller rating 4 out of 5 stars
Condition: Very Good. Very Good Condition. Has some wear. Five star seller - Buy with confidence! Seller Inventory # X0752821032X2