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John Grant The New Marketing Manifesto ISBN 13: 9780752821061

The New Marketing Manifesto - Hardcover

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9780752821061: The New Marketing Manifesto

Synopsis

To succeed in the new world, people need to follow new rules. This book sets out the 12 new rules of marketing for anyone aiming to build tomorrow's successful company and brands. Some of the rules include tapping basic human needs, building communities of interest and using strategic creativity.

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About the Author

John is an advisor and consultant to many companies.

Review

Anders Dahlvig, CEO, IKEA Retail Europe John Grant is one of the sharpest and most creative minds I have come across in my encounters with the advertising business. His insight and clarity makes this book compelling reading for every executive involved in marketing. Nick Hahn, Director, New Brands & Strategic Marketing, Coca-Cola John has a stunning mind and inspired insights into how to grow a business. His ideas about communication as a way to drive volume reflect the new economy. Tim Parker, Chief Executive, C&J Clark Ltd This book is full of original thinking which well anticipates the future.

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  • PublisherOrion Business
  • Publication date1999
  • ISBN 10 0752821067
  • ISBN 13 9780752821061
  • BindingHardcover
  • Number of pages256
  • Rating
    • 3.81 out of 5 stars
      32 ratings by Goodreads

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9781842030035: The New Marketing Manifesto: Building Successful Brands in the 21st Century

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ISBN 10:  1842030035 ISBN 13:  9781842030035
Publisher: Orion Business (an Imprint of Th..., 2000
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New Marketing Manifesto [Hardcover]
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