To succeed in the new world, people need to follow new rules. This book sets out the 12 new rules of marketing for anyone aiming to build tomorrow's successful company and brands. Some of the rules include tapping basic human needs, building communities of interest and using strategic creativity.
"synopsis" may belong to another edition of this title.
John is an advisor and consultant to many companies.
Anders Dahlvig, CEO, IKEA Retail Europe John Grant is one of the sharpest and most creative minds I have come across in my encounters with the advertising business. His insight and clarity makes this book compelling reading for every executive involved in marketing. Nick Hahn, Director, New Brands & Strategic Marketing, Coca-Cola John has a stunning mind and inspired insights into how to grow a business. His ideas about communication as a way to drive volume reflect the new economy. Tim Parker, Chief Executive, C&J Clark Ltd This book is full of original thinking which well anticipates the future.
"About this title" may belong to another edition of this title.
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