Items related to Formula One
Synopsis
Formula One motor racing is today the richest and most powerful sport in the world. Combining glamour, engineering excellence, advanced technology, danger and speed, it ranks alongside the Olympic Games and soccer's World Cup as one of the world's greatest sporting events. In this book, Russell Hotten examines for the first time the business and finance of Formula One including the sport's movers and shakers, its multi-millionaire drivers, and the team owners, sponsors and media.
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From Library Journal
Business writer Hotten tries to do for Formula One racing what Robert Hagstrom (The NASCAR Way, LJ 1/98) did for NASCAR. Hotten writes from a Euro/ international perspective, and some of his observations are at odds with American views. For the motorsport enthusiast, he provides a sense of what's behind the sport: glitz, power, and prestige, as well as the financial underpinnings. Yet while he offers some insight into the considerable economic engine it takes to run the sport, Hotten falls short in providing object lessonsAthe business reader would be hard pressed to develop applications based on the Formula One model presented here. True, Hotten does present the concept of a "weightless business," the importance of communications, and the marketing potential of a global market. In the long run, however, his book will probably appeal more to the sporting crowd than the typical business reader. Recommended only for special collections.ASteven Silkunas, Southeastern Pennsylvania Transportation Authority, Philadelphia
Copyright 1999 Reed Business Information, Inc.
"About this title" may belong to another edition of this title.
- PublisherOrion Business
- Publication date1999
- ISBN 10 0752830872
- ISBN 13 9780752830872
- BindingPaperback
- Number of pages311
- Rating
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Formula One: The Business of Winning
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Formula One: The Business of Winning
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Orion Business (an Imprint of The Orion Publishing Group Ltd ) 20/11/1999, 1999
ISBN 10: 0752830872
ISBN 13: 9780752830872
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