Items related to Formula One

Formula One - Softcover

Hotten

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9780752830872: Formula One

Synopsis

Formula One motor racing is today the richest and most powerful sport in the world. Combining glamour, engineering excellence, advanced technology, danger and speed, it ranks alongside the Olympic Games and soccer's World Cup as one of the world's greatest sporting events. In this book, Russell Hotten examines for the first time the business and finance of Formula One including the sport's movers and shakers, its multi-millionaire drivers, and the team owners, sponsors and media.

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From Library Journal

Business writer Hotten tries to do for Formula One racing what Robert Hagstrom (The NASCAR Way, LJ 1/98) did for NASCAR. Hotten writes from a Euro/ international perspective, and some of his observations are at odds with American views. For the motorsport enthusiast, he provides a sense of what's behind the sport: glitz, power, and prestige, as well as the financial underpinnings. Yet while he offers some insight into the considerable economic engine it takes to run the sport, Hotten falls short in providing object lessonsAthe business reader would be hard pressed to develop applications based on the Formula One model presented here. True, Hotten does present the concept of a "weightless business," the importance of communications, and the marketing potential of a global market. In the long run, however, his book will probably appeal more to the sporting crowd than the typical business reader. Recommended only for special collections.ASteven Silkunas, Southeastern Pennsylvania Transportation Authority, Philadelphia
Copyright 1999 Reed Business Information, Inc.

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