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Synopsis
Whether you're just starting out or have been running your own business for years, it's never too late to start harnessing the incredible power of public relations. In this guide Amanda Barry shows you why some of the world's most successful entrepreneurs view PR with a passion and why you should too. Packed full of practical hints and tips, toolkit exercises and down-to-earth advice, PR Power includes views of leading experts and case studies of real businesses. It also offers advice on how to get the most from your PR consultancy or in-house team and what to do if you're running the PR yourself.
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From the Publisher
As one of Britain's best-loved brands, Virgin is synonymous with enterprise and business know-how. This series of inspiring and practical business guides has been created with the help of Warwick Business School, one of the world's leading teaching and research institutions in the field of business and management. Warwick's Centre for Small and Medium Sized Enterprises has internationally acclaimed expertise in the subject of entrepreneurship, gained by working closely with start-up and growth-seeking companies, focusing on their practical needs.
From the Author
A successful entrepreneur, Amanda Barry ran her own award-winning PR consultancy, Amanda Barry Communications (ABC), for ten years, managing successful campaigns for national and international names. ABC won the prestigious PR Week "Best Small Consultancy" Award in 1997, and, in 1999, became only the seventh PR consultancy in the UK to achieve the Public Realtions Consultants Association's (PRCA) quality assessment management standard.
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