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Synopsis
"The retailer who ignores the demographics of his customers does so at his peril. Examining the role of age and gender in the behavior and patterns of shoppers, this book looks at all shoppers as members of distinct demographic groups, each of which marches to the beat of its own drum." "We can say a lot about people and their shopping behavior simply by examining their demographic group membership. For example, we can say that middle-aged shoppers have less time available for shopping, but more money. Such ideas provide valuable information about how to sell to them." Demographic targeting is the key to success when it comes to modern retailing. This book takes a look at shopping from the perspective of demography and considers the demographic group to be a crucial concept for understanding the modern shopper.
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Demographic Targeting : The Essential Role of Population Groups in Retail Marketing
Published by
Ashgate Publishing Company, 2002
ISBN 10: 0754609200
ISBN 13: 9780754609209
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Hardcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 17619059-20
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Demographic Targeting: The Essential Role of Population Groups in Retail Marketing
Published by
Ashgate Publishing Limited, 2002
ISBN 10: 0754609200
ISBN 13: 9780754609209
Used
Hardcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:0754609200. Seller Inventory # 9166047
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Demographic Targeting: The Essential Role of Population Groups in Retail Marketing
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780754609209. Seller Inventory # 9425000
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Stock Image
Demographic Targeting: The Essential Role of Population Groups in Retail Marketing
Published by
Ashgate Publishing Limited, 2002
ISBN 10: 0754609200
ISBN 13: 9780754609209
Used
Hardcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780754609209. Seller Inventory # 8243397
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