Items related to Words at Work: Business Writing in Half the Time With...
Synopsis
Today’s business prose has to be done yesterday. And it has to cut through gigabytes of other information. Can your memos and marketing material compete? do you spend so much time agonizing over words that you have no time for other work?With Words at Work you can make your writing faster, more foreceful, and more fun. Susan Benjamin’s six-step process can turn your next business documnet into the best you’ve ever written. Learn Raise a “writing umbrella” to make your message memorable; exorcise the demons of past criticism and bad advice; strengthen your style at a glance with “no-read” editing. Words at Work gives you quick-and-easy recipes for the most important letters, reports, and proposals. It steers you around the potholes of punctuation, usage, and grammar. Soon all your business documents, from press releases to e-mail, will reflect your best work—and leave you enough time to do that work!
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Review
Good writing has long been undervalued in the workplace. After all, business letters, memos, proposals, and the like are about communication, not literature. And, true, the readership probably couldn't care less about sentence structure or tone. Still, something inspires the recipient of such material to either read it or toss it, and that something is very often the quality of the writing. Words at Work is a practical guide by the founder of a company that offers writing services for businesses: Susan Benjamin. She believes that the average letter has to be "captivating within the first five words." She hauls away tired phrases ("I enjoyed speaking with you on the phone last week" and "Our company is committed to meeting your needs"), clichés, and jargon, encouraging businesspeople to be specific, fresh, anecdotal, and grammatical in their writing. Benjamin's analogies may make you cringe ("Go for ordinary, clean words, which your reader can glide across like a skater over ice"; or "'To whom it may concern' is as old and bland as Lawrence Welk reruns"), but her system won't. Her strategies are easy to follow and are sure to make for crisper corporate correspondence.
About the Author
Susan Benjamin is founder of Words at Work, Inc., which offers writing services and strategies for all sizes of businesses. Few medium-sized companies, or big ones for that matter, can boast of its skill bank,” wrote Tom Peters in his book Liberation Management. Benjamin has also taught writing at Berklee and other colleges in Boston.
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