Items related to Marketing Planning & Strategy
Synopsis
Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.
"synopsis" may belong to another edition of this title.
- PublisherSouth-Western Pub
- Publication date2004
- ISBN 10 075933871X
- ISBN 13 9780759338715
- BindingHardcover
- Number of pages935
- Rating
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Acp Marketing Planning Strategy
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Acp Marketing Planning Strategy
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Marketing Planning & Strategy
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Marketing Planning & Strategy
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