The End of Selling...as We Know It: An Executive's Guide to Customer Creation - Hardcover

Welke, Larry

 
9780759613324: The End of Selling...as We Know It: An Executive's Guide to Customer Creation
Hardcover
ISBN 10: 075961332X ISBN 13: 9780759613324
Publisher: 1st Book Library, 2001

Synopsis

In a rapidly changing marketplace, consumers are better educated and have more buying options than ever before. Welke explains how to acquire and keep customers in this new environment.

"synopsis" may belong to another edition of this title.

About the Author

Welke has been selling in the high tech, business-to-business arena all of his adult life, starting with computer sales for IBM and eventually building his own publishing company, International Computer Programs, Inc., catering to the computer software and services industry. He has personally taught more than a thousand software sales people over a period of 12 years, principally in the US but also in Europe, South Africa and Japan. Active in the formation of the first national computer software trade association, he served as President of that group for two years and as Vice Chair and the Chairman of ITAA, the Information Technology Association of America. He has more than 30 years experience in writing and public speaking, addressing IT industry audiences throughout the world.

"About this title" may belong to another edition of this title.

Publisher
1st Book Library
Publication date
2001
Language
English
ISBN 10 
075961332X
ISBN 13 
9780759613324
Binding
Hardcover
Number of pages
132

Other Popular Editions of the Same Title

9780759613317: The End of Selling...As We Know It: An Executive's Guide to Customer Creation

Featured Edition

ISBN 10:  0759613311 ISBN 13:  9780759613317
Publisher: Authorhouse, 2001
Softcover