Be the Elephant: Build a Bigger, Better Business - Hardcover

Kaplan, Steve

Hardcover

ISBN 10: 076114448X ISBN 13: 9780761144489

Publisher: Workman Publishing Company, 2007

Synopsis

In business, there's no standing still. The trick is to become an elephant―big enough to make a difference, healthy enough to withstand financial currents, strong enough to influence your market―and smart enough to avoid the pitfalls of growth.

With Be the Elephant, bestselling author Steve Kaplan provides the business-growing playbook for every entrepreneur, CEO, sales professional, small business owner, and manager alike. The strategy, the process, the toolbox.

Written in a friendly, no-nonsense style, Be the Elephant takes the mystery and the fear out of growing bigger. It shows you how to address potential downsides, point by point, and provides a 25-question quiz to gauge your business's current health. There are lessons in strengthening sales, a business's front line. Vertical and horizontal growth. Risk versus reward. How to avoid the twin dilemmas inherent in growth―grow too slowly and wither, or grow too fast and lose control. And finally, how to chart it and start it, from developing an all-important USP―unique selling proposition―to avoiding the Five Killer Mistakes that can ruin a company.

And from there, how to go forth and Be the Elephant

About this title

About the Author

Steve Kaplan is a serial entrepreneur and author of the national bestsellers Bag the Elephant! and Be the Elephant. He currently spends his time helping businesses and sales professionals grow. He is a highly sought-after public speaker and business consultant who has appeared on a variety of national media. His website is www.stevekaplanlive.com.

From the Back Cover

You run a $5-million consulting business, or a three-person bakery with a few corporate clients, or an Internet start-up heading into its sophomore year. You're a senior partner in a CPA firm, or a daughter taking over the family-owned factory. You're a sales professional looking to fatten your commission check.

You know that your business is living too close to the edge. You don't have a lot of flexibility or reserve capital, and profits have to eked out. And while you're happy not to have the giant headaches of a giant corporation (though you'd love to have the giant income), you're worried about Incredible Shrinking Business Syndrome...but just thinking about growing gives you the jitters. Welcome to Be the Elephant. Your path to getting bigger, and better, just got a whole lot clearer

From the Inside Flap

In business, there's no standing still. The trick is to become an elephant big enough to make a difference, healthy enough to withstand financial currents, strong enough to influence your market and smart enough to avoid the pitfalls of growth.

With Be the Elephant, bestselling author Steve Kaplan provides the business-growing playbook for every entrepreneur, CEO, sales professional, small business owner, and manager alike. The strategy, the process, the toolbox.

Written in a friendly, no-nonsense style, Be the Elephant takes the mystery and the fear out of growing bigger. It shows you how to address potential downsides, point by point, and provides a 25-question quiz to gauge your buisness's current health. There are lessons in strengthening sales, a business's front line. Vertical and horizontal growth. Risk versus reward. How to avoid the twin dilemmas inherent in growth grow too slowly and wither, or grow too fast and lose control. And finally, how to chart it and start it, from developing an all-important USP unique selling proposition to avoiding the Five Killer Mistakes that can ruin a company.

And from there, how to go forth and Be the Elephant

Edition details

• Publisher: Workman Publishing Company
• Publication date: 2007
• Language: English
• ISBN 10: 076114448X
• ISBN 13: 9780761144489
• Binding: Hardcover
• Edition number: 2
• Number of pages: 224