Price Wars: A Strategy Guide to Winning the Battle for the Customer - Hardcover

Winninger, Thomas J.

 
9780761501640: Price Wars: A Strategy Guide to Winning the Battle for the Customer

Synopsis

"Perhaps the most important book ever written for those who sell on value, not price alone" (Brian Tracy, author of Maximum Achievement), Price Wars offers 100 easy-to-follow tactical maneuvers and strategies for staying in business with bigger profits, as the competition with outlets increases. Illustrations.

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