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Synopsis
How would you like to have an entry into the mind-set of the most powerful and successful business leaders of today--men and women who have amassed fortunes and built empires by knowing which questions to ask? In this ground-breaking book, insider Elton Sherwin discloses the decision-making secrets that have attracted a full third of America's venture capital to Silicon Valley and shows how any manager can apply those techniques for entrepreneurial success in the 21st century.
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About the Author
Elton Sherwin spent over 30 years in the tech industry: starting at IBM, moving to Motorola and spending the last 15 years as a venture capitalist.
A UC Berkeley graduate in Political Science, he holds eight patents and has served on the board of directors of over a dozen startups.
Elton is an authority on the economics of innovation. He is an occasional guest speaker at Stanford University on energy policy and entrepreneurship.
The Silicon Valley Way is used by entrepreneurs and university programs around the world and is sometimes called "The Start-up bible."
In 2010 he authored his second book Addicted to Energy - A Venture Capitalist's Perspective on How to Save our Economy and Our Climate. Elton is currently the Executive Director of The Carbon Zero Institute which is dedicated to helping stop the increase of atmospheric CO2 by mid-century.
Entrepreneurs and executives from around the world consult with Elton for advice on sustainability, innovation, business planning, marketing and strategy. He also has a unique ability to apply business principles to complex public policy and non-profit issues.
From the Inside Flap
"Concise, insightful, well written."
--Kay Brown, president, PREMIER Biosoft International
"Here are the up-to-date, proven checklists for your baseline business plan. . . . Real-life, practical advice shines through the chapters."
-- Marketta Silvera, founder, president, and CEO, Pilot Network Services, Inc.
"Elton Sherwin gives us what no other business book provides: the business planning of Harvard and Stanford MBAs in a simple, usable form"
-- James M. Coughlin, vice president and general manager, StarTemps, Inc.
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The Silicon Valley Way, Second Edition: Discover 45 Secrets for Successful Start-Ups
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