Customer Relationship Management Essentials (Prima Development) - Hardcover

Gosney, John; Boehm, Thomas P.

 
9780761528456: Customer Relationship Management Essentials (Prima Development)

Synopsis

A companys e-business prospects are often derailed by poor customer support because companies dont understand the frantic pace of Internet time. Procurement, fulfillment, and post-sale support can be severely crippled by poor communication channels. Customer Relationship Management explains the circular relationship between suppliers, technology, and customers, which together provide the infrastructure for customer support in an e-business environment. This book is geared mainly toward managers of IT divisions and/or those directly involved in making hands-on, technical decisions about the use of e-commerce strategies for a business.

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Other Popular Editions of the Same Title

9788120318090: Customer Relationship Management Essentials (Prima Development)

Featured Edition

ISBN 10:  8120318099 ISBN 13:  9788120318090
Publisher: PHI LEARNING PVT LTD, 2001
Hardcover