Lessons from the E-Front : 50 Top Business Leaders Reveal Their Hard-Won Wisdom About Building a Successful High-Tech Enterprise - Hardcover

Ragas, Matthew W.

Hardcover

ISBN 10: 0761529314 ISBN 13: 9780761529316

Publisher: Prima Lifestyles, 2001

Synopsis

Every business analyst, academic, and critic has a theory for why a company succeeds or fails. But the most important lessons and the best battle stories come from the entrepreneurs themselves—the leaders on the frontline who fight day-in and day-out to make their companies flourish while others crumble to dust.


In Lessons from the E-Front, successful entrepreneur and business commentator Matthew W. Ragas interviews 50 of today's top business leaders from leading high-tech companies and uncovers their hard-won wisdom. With over 1,000 years of combined business experience, these warriors tell you how they survived the technological maelstrom, weathered defeats in the marketplace, and thrived on their victories. Forget the New Economy. Ignore the hype, spin, and bull. The invaluable lessons and priceless wisdom in this book reveal the gritty strategies necessary to build a sound enterprise.


Each engrossing chapter illuminates a specific issue every company and entrepreneur must consider. Through the needle-sharp questions, candid answers, and poignant commentary, you'll discover how to:

• Develop a killer new product or service
• Create a bulletproof brand image
• Master the art of targeted marketing
• Understand where the marketplace is headed
• And much, much more


If you want to learn what the Internet shakeout really means and how your business can benefit from it, this book is for you.

About this title

About the Author

Matthew W. Ragas, the founding editor and former director of content development for RagingBull.com, is president and chief analyst for Matthew Ragas & Associates, a business development firm. He is the founder and editor of the Ragas Report, and his articles on business and investing have appeared on RedHerring.com and Internet.com, as well as other publications. He lives in Orlando, Florida, and can be contacted by visiting /www.lessonsefront.com.

From the Back Cover

"Provides entrepreneurs with the tools they need to become successful."
—From the foreword by TIM DRAPER

"During a time when plenty of painful lessons are being learned, Lessons from the E-Front could become a battle guide for the walking wounded. It's a must-read."
—THOM CALANDRA, editor-in-chief, CBS MarketWatch

"Matt Ragas captures the entrepreneurial spirit with real-life lessons and stories but without the jargon and grand academic theory. His insightful analysis cuts to the core of running a business in a time of rapid technological change and market volatility."
—BILL MARTIN, founder, Raging Bull Inc.

"Valuable reading for all would-be entrepreneurs as well as seasoned veterans."
—DAVID BOHNETT, founder, GeoCities

"An excellent guide for entrepreneurs, full of thoughtful pragmatism."
—GARY RIESCHEL, executive managing director, Softbank Venture Capital

From the Inside Flap

ss analyst, academic, and critic has a theory for why a company succeeds or fails. But the most important lessons and the best battle stories come from the entrepreneurs themselves―the leaders on the frontline who fight day-in and day-out to make their companies flourish while others crumble to dust.<br><br><br>In <b><i>Lessons from the E-Front,</i></b> successful entrepreneur and business commentator Matthew W. Ragas interviews 50 of today's top business leaders from leading high-tech companies and uncovers their hard-won wisdom. With over 1,000 years of combined business experience, these warriors tell you how they survived the technological maelstrom, weathered defeats in the marketplace, and thrived on their victories. Forget the New Economy. Ignore the hype, spin, and bull. The invaluable lessons and priceless wisdom in this book reveal the gritty strategies necessary to build a sound enterprise.<br><br><br>Each engrossing chapter illuminates a specific issue e

Reviews

The only distinguishing feature of Internet-age business is that it involves the Internet, says the founding editor of investor-oriented RagingBull.com; otherwise, standard business practices still prevail. Engaging, direct and clear, Ragas makes valid points--the best products and services are fueled by passion; a new company must be dramatically better than an established competitor to succeed--and backs them up with quotes from entrepreneurs, ending each chapter by hammering his message home again.

Copyright 2001 Cahners Business Information, Inc.

Ragas, founding editor of RagingBull.com and a stock analyst for a weekly radio show, here interviews 50 entrepreneurs involved in the New Economy to compile their thoughts on starting and growing a successful business. The founders of Yahoo!, FatBrain, PlanetRx, Netscape, eBay, and InfoSpace explain where they went wrong and what they've done and do right. Each chapter focuses on a specific issue such as securing venture capital, going public, attracting and retaining great employees, and, especially, "building a successful digital business model." Though this work is clearly and concisely written, its interview format is sometimes distracting and confusing. A great number of books on e-commerce are available, and this one presents more than a single viewpoint. Academic, public, and special libraries should collect several so aspiring electronic entrepreneurs can study current ideas and different styles. Susan C. Awe, Univ. of New Mexico Parish Lib., Albuquerque
Copyright 2001 Reed Business Information, Inc.

Edition details

• Publisher: Prima Lifestyles
• Publication date: 2001
• Language: English
• ISBN 10: 0761529314
• ISBN 13: 9780761529316
• Binding: Hardcover
• Number of pages: 288