Items related to The Focus Group Guidebook (Focus Group Kit)
Synopsis
Providing a general introduction to focus group research, The Focus Group Guidebook includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. It provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups. Author David L. Morgan also extensively provides the timeline and costs associated with focus groups, including a discussion of the ethical issues involved in focus group research. Thoroughly covering all the information to help you start your focus group project, this guidebook is appropriate for anybody beginning a focus group, as well as manager or clients who will be using focus groups.
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About the Author
David L. Morgan received his PhD in sociology from the University of Michigan, and is currently an emeritus professor in the Department of Sociology at Portland State University. He is an inter-disciplinary research methodologist, working in both qualitative research and mixed methods research. In addition to artificial intelligence, his research interests include focus groups and mixed methods research. He is the author of more than fifty peer-reviewed articles and author or editor of nine books on research methods; he is currently the series editor for the Qualitative Research Methods Series from Sage (the “little blue books”).
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Paperback. Condition: Very Good. Providing a general introduction to focus group research, this title includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. It provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups. Seller Inventory # 00092391564
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The Focus Group Guidebook
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Paperback. Condition: Good. Providing a general introduction to focus group research, this title includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. It provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups. Seller Inventory # 00097092680
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The Focus Group Guidebook (Focus Group Kit)
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The Focus Group Guidebook
Published by
SAGE Publications, Incorporated, 1997
ISBN 10: 0761908188
ISBN 13: 9780761908180
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The Focus Group Guidebook
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Paperback. Condition: Very Good. Providing a general introduction to focus group research, this title includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. It provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups. Seller Inventory # CIN0761908188VG
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The Focus Group Guidebook
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Good. Providing a general introduction to focus group research, this title includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. It provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups. Seller Inventory # CIN0761908188G
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The Focus Group Guidebook
Published by
SAGE Publications, Incorporated, 1997
ISBN 10: 0761908188
ISBN 13: 9780761908180
Used
Softcover
First Edition
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. 1st Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP63121219
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