Moderating Focus Groups (Focus Group Kit) - Softcover

Krueger, Richard A.

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9780761908210: Moderating Focus Groups (Focus Group Kit)
Softcover
ISBN 10: 0761908218 ISBN 13: 9780761908210
Publisher: SAGE Publications, Inc, 1997

Synopsis

Moderating Focus Groups is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard A. Krueger offers scores of tips and sound advice on how to become a master in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use, and strategies for handling difficult situations. Rookie moderators will find this book is an invaluable guide, and veteran moderators will discover tips and strategies for honing their skills.

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About the Author

Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota.  In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe you’ve seen him there. 

"About this title" may belong to another edition of this title.

Publisher
SAGE Publications, Inc
Publication date
1997
Language
English
ISBN 10 
0761908218
ISBN 13 
9780761908210
Binding
Paperback
Edition number
1
Number of pages
136
Rating
  • 3.20 out of 5 stars
    10 ratings by Goodreads