Items related to Sales Forecasting Management: Understanding the Techniques,...
Sales Forecasting Management: Understanding the Techniques, Systems and Management of the Sales Forecasting Process - Hardcover
Synopsis
Incorporating 25 years of sales forecasting benchmarking research with more than 400 companies, Sales Forecasting Management integrates the theory and practice of sales forecasting management. The book combines coverage of the techniques and applications of sales forecasting analysis with a management focus to provide managers and users with a clear understanding of the forecasting needs of all business functions.
The book includes a free demonstration cassette of the authors′ Multicaster software system, used by many companies to develop quantitative sales forecasts.
"synopsis" may belong to another edition of this title.
About the Author
Dr. John T. (Tom) Mentzer is the Harry J. and Vivienne R. Bruce Chair of Excellence in Business in the Department of Marketing, Logistics and Transportation at the University of Tennessee. He has written more than 170 papers and articles, which have appeared in the Journal of Marketing, Journal of the Academy of Marketing Science, the Journal of MacroMarketing, Industrial Marketing Management, the Journal of Marketing Education, the Columbia Journal of World Business, Research in Marketing, Social Indicators Research, the International Journal of Physical Distribution and Materials Management, the Journal of Business Logistics, the Logistics and Transportation Review, Transportation Journal, the Journal of Business Research, Advances in Business Research, the Journal of Forecasting, the Journal of Business Forecasting, and numerous conference proceedings. He has co-authored five books: SUPPLY CHAIN MANAGEMENT, SALES FORECASTING MANAGEMENT, SIMULATED PRODUCT SALES FORECASTING, MARKETING TODAY, and READINGS IN MARKETING TODAY and edited the monograph MARKETING EDUCATION SOFTWARE. Dr. Mentzer was recognized in 1996 as one of the five most prolific authors in the Journal of the Academy of Marketing Science, and in 1999 as the most prolific author in the Journal of Business Logistics. He was awarded the Academy of Marketing Science Outstanding Marketing Teacher Award in 2001.
"About this title" may belong to another edition of this title.
- PublisherSAGE Publications, Inc
- Publication date1998
- ISBN 10 0761908234
- ISBN 13 9780761908234
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages288
- Rating
Search results for Sales Forecasting Management: Understanding the Techniques,...
Stock Image
Sales Forecasting Management : Understanding the Techniques, Systems and Management of the Sales Forecasting Process
Published by
SAGE Publications, Incorporated, 1998
ISBN 10: 0761908234
ISBN 13: 9780761908234
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Har/Dis. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP65472215
Quantity: 1 available
Stock Image
Sales Forecasting Management: Understanding the Techniques, Systems and Management of the Sales Forecasting Process
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00049560879
Quantity: 1 available
Stock Image
Sales Forecasting Management: Understanding the Techniques, Systems and Management of the Sales Forecasting Process
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.1. Seller Inventory # G0761908234I4N00
Quantity: 1 available
Stock Image
Sales Forecasting Management
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780761908234. Seller Inventory # 8724503
Quantity: 1 available
Stock Image
Sales Forecasting Management: Understanding the Techniques, Systems and Management of the Sales Forecasting Process
Seller: dsmbooks, Liverpool, United Kingdom
Seller rating 4 out of 5 stars
Hardcover. Condition: Very Good. Very Good. book. Seller Inventory # D7S9-1-M-0761908234-6
Quantity: 1 available