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Synopsis
The nature of the communicator′s job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO′s and vice presidents.
Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations. Sherry Ferguson′s comprehensive study includes the theoretical foundations of communication planning and strategic approaches to planning for issues management.
"synopsis" may belong to another edition of this title.
- PublisherSAGE Publications, Inc
- Publication date1999
- ISBN 10 0761913130
- ISBN 13 9780761913139
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages280
- Rating
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Communicators are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO s and vice presidents. Communication Planning focuses on these additional responsibilities and examines the role of integrated planning. Seller Inventory # 594967231
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