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Synopsis
The nature of the communicator′s job has shifted dramatically in the last decade. While communicators still prepare speeches, press releases, and articles for corporate magazines, they are now being asked to perform managerial duties, including planning, consulting with stakeholders, and advising CEOs and vice presidents.
With these additional responsibilities as a focus, Communication Planning takes a comprehensive approach to examining the role of integrated planning in modern organizations. Author Sherry Ferguson divides the book into four parts: 1) establishing strategic planning cultures, 2) writing different types of communication plans, 3) theoretical foundations of communication planning, and 4) strategic approach to planning for issues management.
This book breaks new ground in the study of organizational communication and public relations and contains essential information for consultants, practitioners, and students.
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Communication Planning: An Integrated Approach (SAGE Series in Public Relations)
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Condition: good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZEV.0761913149.G
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Communication Planning Vol. 1 : An Integrated Approach
Published by
SAGE Publications, Incorporated, 1999
ISBN 10: 0761913149
ISBN 13: 9780761913146
Used
Softcover
First Edition
Seller: Better World Books: West, Reno, NV, U.S.A.
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Condition: Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 4833693-6
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Communication Planning Vol. 1 : An Integrated Approach
Published by
SAGE Publications, Incorporated, 1999
ISBN 10: 0761913149
ISBN 13: 9780761913146
Used
Softcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 4833693-6
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Communication Planning: An Integrated Approach
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Good. Communicators are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents. Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations. Seller Inventory # CIN0761913149G
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Communication Planning: An Integrated Approach (SAGE Series in Public Relations)
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Paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_448212957
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Communication Planning: An Integrated Approach (SAGE Series in Public Relations)
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Condition: Good. Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Seller Inventory # 0761913149-2-4
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Communication Planning: An Integrated Approach (SAGE Series in Public Relations)
Published by
SAGE Publications, Inc (edition 1), 1999
ISBN 10: 0761913149
ISBN 13: 9780761913146
Used
Paperback
Seller: BooksRun, Philadelphia, PA, U.S.A.
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Communication Planning: An Integrated Approach (SAGE Series in Public Relations)
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Communication Planning: An Integrated Approach (SAGE Series in Public Relations)
Seller: Textbook Bookie, Little Rock, AR, U.S.A.
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Paperback. Condition: Good. Book in Good condition. Seller Inventory # 9780761913146-good
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Communication Planning: An Integrated Approach (SAGE Series in Public Relations)
Seller: Textbook Bookie, Little Rock, AR, U.S.A.
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