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Synopsis
The nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents.
Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations. Sherry Ferguson's comprehensive study includes the theoretical foundations of communication planning and strategic approaches to planning for issues management.
"synopsis" may belong to another edition of this title.
- PublisherSAGE Publications, Inc
- Publication date1999
- ISBN 10 0761913149
- ISBN 13 9780761913146
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages280
- Rating
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Communication Planning Vol. 1 : An Integrated Approach
Published by
SAGE Publications, Incorporated, 1999
ISBN 10: 0761913149
ISBN 13: 9780761913146
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Communication Planning Vol. 1 : An Integrated Approach
Published by
SAGE Publications, Incorporated, 1999
ISBN 10: 0761913149
ISBN 13: 9780761913146
Used
Softcover
First Edition
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Communication Planning: An Integrated Approach (SAGE Series in Public Relations)
Published by
SAGE Publications, Inc, 1999
ISBN 10: 0761913149
ISBN 13: 9780761913146
Used
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