Effective Health Risk Messages: A Step-By-Step Guide - Hardcover

Witte, Kim; Meyer, Gary; Martell, Dennis P.

 
9780761915089: Effective Health Risk Messages: A Step-By-Step Guide
Hardcover
ISBN 10: 0761915087 ISBN 13: 9780761915089
Publisher: SAGE Publications, Inc, 2001

Synopsis

Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001

Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Readers will learn about message development theories, formative and summative evaluation, and even basic research designs for evaluating your campaign. Worksheets are provided at the end of each chapter to provide readers with hands-on, practical experiences in developing effective health risk messages. This book is suitable for practitioners, researchers, and students alike, and can act as a stand-alone text or supplementary text for persuasion, public health, advertising, and marketing classes.

"synopsis" may belong to another edition of this title.

Review

"While library shelves are spilling over with books and manuals on designing effective campaign messages, few are as theoretically grounded and user friendly (a rare combination) as Effective Health Risk Messages:  A Step-by-Step Guide..." Author: Arvind Singhal Source: Journal of Health Communication: International Perspectives Published On: 2004-11-04

"About this title" may belong to another edition of this title.

Publisher
SAGE Publications, Inc
Publication date
2001
Language
English
ISBN 10 
0761915087
ISBN 13 
9780761915089
Binding
Hardcover
Edition number
1
Number of pages
224

Other Popular Editions of the Same Title

9780761915096: Effective Health Risk Messages: A Step-By-Step Guide

Featured Edition

ISBN 10:  0761915095 ISBN 13:  9780761915096
Publisher: SAGE Publications, Inc, 2001
Softcover