Bridging Differences: Effective Intergroup Communication (Interpersonal Communication Texts) - Softcover

Gudykunst, William B.

Softcover

ISBN 10: 0761915117 ISBN 13: 9780761915119

Publisher: SAGE Publications, Inc, 1998

Synopsis

The newly revised and classroom-tested Third Edition of Bridging Differences has been restructured as a skill-oriented, comprehensive textbook on intergroup communication. William B Gudykunst draws from current research and theory, and shows students how to apply this material to achieve more effective intergroup communication.

New to this edition is a substantially expanded section on understanding group differences and more material on nonverbal communication. Three new chapters on managing conflict, developing relationships and building community have been added. Throughout, Gudykunst provides popular self-assessment questionnaires, and suggests practical applications at the end of each chapter to aid stude

About this title

About the Author

William B. Gudykunst (Ph.D., Minnesota, 1977) is Professor of Speech Communication at the College of Communications, California State University, Fullerton. Bill has written and edited numerous works for SAGE, including the Handbook of Intercultural and International Communication, 2/e, and Bridging Differences: Effective Intergroup Communication, 3/e as well as the best-selling introductory undergraduate texts Building Bridges: Interpersonal Skills for a Changing World (Houghton Mifflin) and Communicating with Strangers: An Approach to Intercultural Communication, 3/e (McGraw-Hill). He is extremely well known in the discipline and is one of its most prolific writers/scholars in the areas of intercultural communication and human communication theory.

Edition details

• Publisher: SAGE Publications, Inc
• Publication date: 1998
• ISBN 10: 0761915117
• ISBN 13: 9780761915119
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 368