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Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget - Hardcover
Synopsis
Demonstrating that television (and print) can be much more powerful advertising vehicles than has ever been supposed, the original research reported in this book finds that the more involved viewers are in a television programme, the greater the impact of the advertising carried by the programme. The book provides insight into how an advertiser can make the firm′s advertising money work harder and smarter.
"synopsis" may belong to another edition of this title.
- PublisherSAGE Publications, Inc
- Publication date1999
- ISBN 10 0761915818
- ISBN 13 9780761915812
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages244
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Uncover the Hidden Power of Television Programming: . and Get the Most from Your Advertising Budget
Published by
SAGE Publications, Inc September 1999, 1999
ISBN 10: 0761915818
ISBN 13: 9780761915812
Used
Hardcover
Seller: Montclair Book Center, Montclair, NJ, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: USED Fair. Pp. 5-10 are underlined and/or dog-eared; otherwise notations are EXTREMELY sparse. 2 found. Seller Inventory # 241416
Quantity: 1 available
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Uncover the Hidden Power of Television Programming: . and Get the Most from Your Advertising Budget
Seller: dsmbooks, Liverpool, United Kingdom
Seller rating 4 out of 5 stars
hardcover. Condition: Like New. Like New. book. Seller Inventory # D8S0-3-M-0761915818-5
Quantity: 1 available