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Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget - Softcover
Synopsis
Demonstrating that television (and print) can be much more powerful advertising vehicles than has ever been supposed, the original research reported in this book finds that the more involved viewers are in a television programme, the greater the impact of the advertising carried by the programme. The book provides insight into how an advertiser can make the firm's advertising money work harder and smarter.
"synopsis" may belong to another edition of this title.
- PublisherSAGE Publications, Inc
- Publication date1999
- ISBN 10 0761915826
- ISBN 13 9780761915829
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages244
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Uncover the Hidden Power of Television Programming: . and Get the Most from Your Advertising Budget
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SAGE Publications, Inc (edition 1), 1999
ISBN 10: 0761915826
ISBN 13: 9780761915829
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Uncover the Hidden Power of Television Programming: . and Get the Most from Your Advertising Budget (1-Off Series)
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Uncover the Hidden Power of Television Programming : .And Get the Most from Your Advertising Budget
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UNCOVER THE HIDDEN POWER OF TELEVISION PROGRAMMING. AND GET THE MOST FROM YOUR ADVERTISING BUDGET
Published by
SAGE PUBLICATIONS, LONDON, 1999
ISBN 10: 0761915826
ISBN 13: 9780761915829
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Tapa blanda. Condition: New. 1ª edición. CLANCY, K. J. / D. W. LLOYD: UNCOVER THE HIDDEN POWER OF TELEVISION PROGRAMMING. AND GET THE MOST FROM YOUR ADVERTISING BUDGET. LONDON, 1999, viii 236 p. tablas, 0 gr. Encuadernacion original. Nuevo. (4A) 0 gr. Libro. Seller Inventory # 32278
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Uncover the Hidden Power of Television Programming : .And Get the Most from Your Advertising Budget
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Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget
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Uncover the Hidden Power of Television Programming: . and Get the Most from Your Advertising Budget (NULL)
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SAGE Publications, Inc 1999-08-24, 1999
ISBN 10: 0761915826
ISBN 13: 9780761915829
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Uncover the Hidden Power of Television Programming : .And Get the Most from Your Advertising Budget
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Uncover the Hidden Power of Television Programming: . and Get the Most from Your Advertising Budget
Published by
SAGE Publications Inc, 1999
ISBN 10: 0761915826
ISBN 13: 9780761915829
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Uncover the Hidden Power of Television Programming : .And Get the Most from Your Advertising Budget
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