Items related to New Service Development: Creating Memorable Experiences
Synopsis
This is the first book to address the topic of new service development for the evolving experience economy. It draws upon the expertise of internationally recognized authors and covers topics in service innovation, process design, and implementation. Contributors from the fields of operations management, marketing, marketing information technology, and organizational behaviour explore the issues that service firms must address to sustain advantage in the new experience economy.
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Search results for New Service Development: Creating Memorable Experiences
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New Service Development : Creating Memorable Experiences
Published by
SAGE Publications, Incorporated, 1999
ISBN 10: 0761917411
ISBN 13: 9780761917410
Used
Hardcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 1st Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 49931410-20
Quantity: 1 available
Stock Image
New Service Development : Creating Memorable Experiences
Published by
SAGE Publications, Incorporated, 1999
ISBN 10: 0761917411
ISBN 13: 9780761917410
Used
Hardcover
First Edition
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. 1st Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 49931410-20
Quantity: 1 available