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Media and Communication Research: An Introduction to Qualitative and Quantitative Approaches - Softcover
Synopsis
Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humor - in his latest book, Media and Communication Research Methods. Combining both qualitative and quantitative research methods, this introductory text covers the topics thoroughly and is clearly written and fun-to-read. This book is ideal for beginning research students both at the graduate and undergraduate level because it is clear, concise, and accompanied by many detailed examples.
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About the Author
Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has published more than 100 articles, numerous book reviews, and more than 60 books. Among his latest books are the third edition of Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches (2013), The Academic Writer’s Toolkit: A User’s Manual (2008), What Objects Mean: An Introduction to Material Culture (2009), Bali Tourism (2013), Tourism in Japan: An Ethno-Semiotic Analysis (2010), The Culture Theorist’s Book of Quotations (2010), and The Objects of Our Affection: Semiotics and Consumer Culture (2010). He has also written a number of academic mysteries such as Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory (2003) and Mistake in Identity: A Cultural Studies Murder Mystery (2005). His books have been translated into eight languages and thirteen of his books have been translated into Chinese.
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Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches
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Media and Communication Research : An Introduction to Qualitative and Quantitative Approaches
Published by
SAGE Publications, Incorporated, 2000
ISBN 10: 0761918531
ISBN 13: 9780761918530
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First Edition
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Media and Communication Research: An Introduction to Qualitative and Quantitative Approaches
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SAGE Publications Inc, United States, Thousand Oaks, 2000
ISBN 10: 0761918531
ISBN 13: 9780761918530
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Paperback. Condition: Very Good. In this book, Arthur Asa Berger combines a practical focus, the use of numerous examples, a step-by-step approach, and humour to examine both qualitative and quantitative research methods in media and communication research. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR005366669
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Media and Communication Research An Introduction to Qualitative and Quantitative Approaches
Published by
SAGE Publications, Incorporated, 2000
ISBN 10: 0761918531
ISBN 13: 9780761918530
Used
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Media and Communication Research : An Introduction to Qualitative and Quantitative Approaches
Published by
SAGE Publications, Incorporated, 2000
ISBN 10: 0761918531
ISBN 13: 9780761918530
Used
Softcover
First Edition
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Media and Communication Research : An Introduction to Qualitative and Quantitative Approaches
Published by
SAGE Publications, Incorporated, 2000
ISBN 10: 0761918531
ISBN 13: 9780761918530
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First Edition
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Media and Communication Research: An Introduction to Qualitative and Quantitative Approaches
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Media and Communication Research: An Introduction to Qualitative and Quantitative Approaches
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Media and Communication Research: An Introduction to Qualitative and Quantitative Approaches
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