Media and Communication Research: An Introduction to Qualitative and Quantitative Approaches - Softcover

Berger, Arthur A

  • 3.41 out of 5 stars
    59 ratings by Goodreads
 
9780761918530: Media and Communication Research: An Introduction to Qualitative and Quantitative Approaches
Softcover
ISBN 10: 0761918531 ISBN 13: 9780761918530
Publisher: SAGE Publications, Inc, 2000

Synopsis

Author Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humor – in Media and Communication Research Methods. Combining both qualitative and quantitative research methods, this introductory text covers the topics thoroughly and is clearly written and fun-to-read. This book is ideal for beginning research students both at the graduate and undergraduate level because it is clear, concise, and accompanied by many detailed examples.

Arthur Asa Berger is a professor of Broadcast & Electronic Communication Arts at San Francisco State University, where he has taught since 1965. He is author of numerous articles and books on popular culture and related concerns.

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About the Author

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has published more than 100 articles, numerous book reviews, and more than 60 books. Among his latest books are the third edition of Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches (2013), The Academic Writer’s Toolkit: A User’s Manual (2008), What Objects Mean: An Introduction to Material Culture (2009), Bali Tourism (2013), Tourism in Japan: An Ethno-Semiotic Analysis (2010), The Culture Theorist’s Book of Quotations (2010), and The Objects of Our Affection: Semiotics and Consumer Culture (2010). He has also written a number of academic mysteries such as Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory (2003) and Mistake in Identity: A Cultural Studies Murder Mystery (2005). His books have been translated into eight languages and thirteen of his books have been translated into Chinese.

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Publisher
SAGE Publications, Inc
Publication date
2000
Language
English
ISBN 10 
0761918531
ISBN 13 
9780761918530
Binding
Paperback
Edition number
1
Number of pages
320
Rating
  • 3.41 out of 5 stars
    59 ratings by Goodreads

Other Popular Editions of the Same Title

9780761918523: Media and Communication Research: An Introduction to Qualitative and Quantitative Approaches

Featured Edition

ISBN 10:  0761918523 ISBN 13:  9780761918523
Publisher: SAGE Publications, Inc, 2000
Hardcover