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Synopsis
Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.
"synopsis" may belong to another edition of this title.
About the Author
Tom Greenbaum is a veteran focus group professional who has moderated over 3000 groups in a wide variety of product and service areas. His background is consumer products marketing, but more than half the work he has done in foucs groups has been in non consumer product areas such as medical, financial and industrial businesses.
He begun his career at Procter & Gamble in the Paper Products Division. Then he worked for Church & Dwight (Arm & Hammer) before entering the marketing and sales consulting business in 1973. He has spent more than 40 years working for clients in a variety of marketing research, strategic marketing, sales and promotion areas.
He is a graduate of Lafayette College and has an MBA from Columbia University.
Tom was an adjunct professor of Marketing at the Stern Graduate School of Business for four years teaching classes in qualitative research.
Review
"Thomas L. Greenbaum eats and breathes focus groups. If you want a definitive look at this research technique, you need either to live with the guru for a year or read his books."
Author: Dave Quincy"About this title" may belong to another edition of this title.
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Moderating Focus Groups: A Practical Guide for Group Facilitation
Published by
SAGE Publications, Inc (edition 1), 1999
ISBN 10: 0761920447
ISBN 13: 9780761920441
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Moderating Focus Groups: A Practical Guide for Group Facilitation
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Moderating Focus Groups : A Practical Guide for Group Facilitation
Published by
SAGE Publications, Incorporated, 1999
ISBN 10: 0761920447
ISBN 13: 9780761920441
Used
Softcover
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Moderating Focus Groups: A Practical Guide for Group Facilitation
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Moderating Focus Groups: A Practical Guide for Group Facilitation
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. May contain underlining and/or highlighting. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-K-032-02045
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Moderating Focus Groups
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Condition: Muy bueno. : Esta guía práctica y completa cubre todo, desde la captación de participantes antes de la sesión hasta la elaboración de informes posteriores a la sesión. Además, se incluyen técnicas avanzadas y nuevas para gestionar la dinámica de grupo, como la asociación de la personalidad. Este libro está diseñado para personas que facilitan debates, incluidos grupos focales, entrevistas individuales en profundidad o reuniones generales de negocios. EAN: 9780761920441 Tipo: Libros Categoría: Negocios y Economía|Educación|Tecnología Título: Moderating Focus Groups Autor: Thomas L. Greenbaum Editorial: SAGE Publications, Inc Idioma: en Páginas: 264 Formato: tapa blanda. Seller Inventory # Happ-2024-06-11-2ea3b68b
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Moderating Focus Groups : A Practical Guide for Group Facilitation
Published by
SAGE Publications, Incorporated, 1999
ISBN 10: 0761920447
ISBN 13: 9780761920441
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP96559440
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Stock Image
Moderating Focus Groups : A Practical Guide for Group Facilitation
Published by
SAGE Publications, Incorporated, 1999
ISBN 10: 0761920447
ISBN 13: 9780761920441
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP34708992
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Moderating Focus Groups: A Practical Guide for Group Facilitation
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean From Markings In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780761920441. Seller Inventory # 9433658
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Moderating Focus Groups: A Practical Guide for Group Facilitation
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780761920441. Seller Inventory # 9436661
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