Designing and Managing a Research Project: A Business Student′s Guide - Softcover

Polonsky, Michael J.; Waller, David S.

3.42

19 ratings by Goodreads

9780761922490: Designing and Managing a Research Project: A Business Student′s Guide

Softcover

ISBN 10: 0761922490 ISBN 13: 9780761922490

Publisher: SAGE Publications, Inc, 2004

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Designing and Managing a Research Project is a concise, easy to read text designed to guide business students through the various aspects of designing and managing research projects. The focus is on research projects that have a solid academic basis, although some implications for more applied projects are also highlighted. It is divided into three main sections, "Laying the Foundations", "Undertaking the Research", and "Communicating the Results", which present a logical flow for the research project. A unique aspect of the book is the inclusion of particular chapters on topics like supervision, group work and ethics, and the focus of the discussion of data analysis (qualitative and quantitative). The authors have applied their years of past experience in supervising student projects, when writing this book to provide some actual examples of problems and practical guidelines.

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About the Author:

Michael Jay Polonsky (Ph.D) is an Alfred Deakin Professor and Chair in Marketing within the School of Management and Marketing at Deakin University, Melbourne, Australia. Prior to taking up this position, he was the Melbourne Airport Chair in Marketing within the School of Tourism, Hospitality and Marketing at Victoria University, and he has also taught at the University of Newcastle (Australia), Charles Sturt University (Australia), Massey University (New Zealand), the University of the Witwatersrand (South Africa), and Temple University (United States). He has a Ph.D from the Australian Catholic University, two master’s degrees― from Rutgers University and Temple University―as well as a BS from Towson State University. Michael’s areas of research include environmental marketing/management, stakeholder theory, ethical and social issues in marketing, cross-cultural studies, and marketing education. He has published extensively across these areas authoring or co-authoring over 140 journal articles and presented more than 140 presentations at national and international conferences.

Review:

"The strongest asset of the book is the attention it gives to maximize the student′s learning outcome, a quality that recurs consistently in each chapter. The final outcome is a user-friendly and widely accessible book that not only serves as a guide, but convinces the reader about the benefits of undertaking a research projects as an exercise to develop soft skills that will prove beneficial ′educationally and developmentally′ given the competitive job environment that many students have to face today." Author: Khadeeja Z. Mohamed Ali Source: Journal of Management Published On: 2006-08-21

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