Designing Surveys: A Guide to Decisions and Procedures (Undergraduate Research Methods & Statistics in the Social Sciences, 464) - Softcover

Czaja, Ronald F.; Blair, Johnny E.

Softcover

ISBN 10: 0761927468 ISBN 13: 9780761927464

Publisher: SAGE Publications, Inc, 2004

Synopsis

The Second Edition of Designing Surveys: A Guide to Decisions and Procedures accounts for changes in telephone, Internet, and email surveying and provides a more comprehensive treatment on questionnaire testing. Despite changing technologies, however, the principles of scientific survey design remain unchanged, including the selection of the sample, the writing of questions to solicit an unbiased response, and the ethical treatment of human subjects. This new edition addresses these issues in the context of new and emerging technologies and their relationship to survey design and the social sciences. Designing Surveys provides an accurate account of how modern survey research is actually conducted, but with the needs and goals of a novice researcher in mind.

About this title

About the Author

Ronald F. Czaja is associate professor emeritus of sociology and anthropology at North Carolina State University. He taught courses in both undergraduate and graduate research methodology and medical sociology. His methodological research focused on sampling rare populations, response effects in surveys, and the cognitive aspects of questionnaire design. From 1969 to 1990 he worked at the Survey Research Laboratory, University of Illinois at Chicago, as project coordinator, co-head of sampling, assistant director and principal investigator.

Review

"In Designing surveys, Ronald Czaja and Johnny Blair do an excellent job of giving the academic and professional viewpoints of creating, conducting, and presenting small- to moderate-scale survey information. Designing surveys does an excellent job of defining each type of survey and providing sample question to consider. The graphics and tables presented in each chapter show the amount of research that Czaja and Blair have put into the content in this book." (Jackie Damrau Book Reviews 2006-07-13)

"Designing Surveys: A Guide to Decisions and Procedures is, to paraphrase the authors' words, a practical and realistic guide to conducting small-to-moderate scale surveys. This is a book aimed at those beginning their survey research experience. The well-written and clearly organized text would be best suited to advanced undergraduates or graduate students beginning their own research, Czaja and Blair have clearly made an effort to build rapport with undergraduate students. Faculty adopting Designing Surveys: A Guide to Decisions and Procedures will appreciate the attention paid to the details of survey design." (Sarah R. Phillips January 2006 2006-08-07)

"A practical and realistic guide to conducting small-to-moderate scale surveys, this is a book aimed at those beginning their survey research experience. The well-written and clearly organized text would be best suited to advanced undergraduates or graduate students beginning their own research." (Sarah R. Phillips, Pacific University 2006-01-26)

Edition details

• Publisher: SAGE Publications, Inc
• Publication date: 2004
• ISBN 10: 0761927468
• ISBN 13: 9780761927464
• Binding: Paperback
• Language: English
• Edition number: 2
• Number of pages: 320