Media Economics: Applying Economics to New and Traditional Media - Softcover

Hoskins, Colin; McFadyen, Stuart M.; Finn, Adam

Softcover

ISBN 10: 0761930965 ISBN 13: 9780761930969

Publisher: SAGE Publications, Inc, 2004

Synopsis

How does the Internet affect the supply of information-based entertainment and cultural goods? Why do telephone companies have peak and off-peak prices for long-distance calls? Why is broadcasting-but not newspaper publishing-usually regulated and sometimes subsidized? Media Economics: Application of Economics to New and Traditional Media provides a thorough foundation of the microeconomic principles and concepts needed to understand media industries and issues in the converging media environment. Media Economics differs from ordinary media economic texts by taking a conceptual approach to economic issues. As the book progresses through economic principles, authors Colin Hoskins, Stuart McFadyen, and Adam Finn use cases and examples to demonstrate how these principles can be used to analyze media issues and problems. Media Economics emphasizes economic concepts that have distinct application within media industries, including corporate media strategies and mergers, public policy within media industries, how industry structure and changing technologies affect the conduct and performance of media industries, and why the United States dominates trade in information and entertainment.Key FeaturesChapter opening vignettes introduce the issues analyzed in each chapter Concise definitions of key terms for a clear understanding of basic microeconomic and managerial economic concepts Examples from media industries in a variety of countries including the United States, Canada, the United Kingdom, and Australia A concept-driven approach enabling a longer shelf-life as technologies, structures, and revenues change A recognition of the reality of convergence and consolidation in media industries rather than addressing each media outlet individuallyMedia Economics assumes no prior background in economics and is designed for undergraduate and graduate students studying media economics and media industries. The book is an ideal text

About this title

Review

"Hoskins, McFadyen and Finn de-dismalise economics. Their book is clearly written, full of cogent and apposite examples and analyses persuasively what makes media and communications like, and unlike, other economic sectors. From network externality to public good, from experience goods to superstars, from dumping to quotas they lucidly guide the reader through the tangles of the new economy and why it now matters less if maids burn books. Eat your heart out Thomas Carlyle."

Author: Richard E. Collins Published On: 2004-06-23

"This is simply the most comprehensive and rigorous book available on the economics of the media. In a clear and non-technical style, it explains the economic principles and concepts needed to understand media firms, industries and policy, and applies this analysis to contemporary real world examples. It is highly suitable as a text for a course on the economics of media industries, and for executives in media or communications related organisations in the private or public sector."                                                                                      
                                                                                                                                                        -- Allan Brown, Griffith University, Australia

Author: Allan Brown Published On: 2005-04-15

About this edition

• Publisher: SAGE Publications, Inc
• Publication date: 2004
• ISBN 10: 0761930965
• ISBN 13: 9780761930969
• Binding: Paperback
• Edition number: 1
• Number of pages: 368