Creating Customer Delight: The How and Why of Customer Relationship Management - Softcover

Seth, Rakesh; Seth, Kirti

Softcover

ISBN 10: 0761932968 ISBN 13: 9780761932963

Publisher: SAGE Publications Pvt. Ltd, 2005

Synopsis

`A truly insightful book laced with numerous examples... The host of practical insights, meticulously documented, will resonate very well and should push one to soul search on the way on is handling one′s customers′ - Lloyd Mathias, Executive Vice President - Marketing, Pepsi Cola India

`Began browsing... and felt like a CRM guru by the end of the day! Unputdownable!′ - Amrit Kiran Singh, VP and Area Director, Brown Forman Eurasia and Africa

Written in an accessible and user-friendly style this book discusses the beginnings of customer relationship management (CRM) using India as an example of an expanding `customer care′ service provider and analyzes the growing need for better customer understanding to build successful enterprises.

It focuses on an integrated approach to CRM and the tools required for practising it, including: database management; call centres; customer relationship management technologies; and soft skills/communication.

About this title

About the Author

Kirti Seth is Chief Operating Officer, Evolv Services (P) Ltd, New Delhi.

Edition details

• Publisher: SAGE Publications Pvt. Ltd
• Publication date: 2005
• ISBN 10: 0761932968
• ISBN 13: 9780761932963
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 154