Patterns of Middle Class Consumption in India and China

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9780761936237: Patterns of Middle Class Consumption in India and China

Patterns of Middle Class Consumption in India and China explores the complex history and sociology of the middle class from a comparative perspective. It has papers written by sociologists, anthropologists and political scientists rather than economists, so the emphasis is on cultural shifts rather than economic statistics.The major contribution of this volume is that these two emerging powers of Asia are not, as is usual, compared to the West, but with each other. Considering that these two societies have so much in common in scale, civilization history and as emerging economies, the book is timely.

The focus of the book is on the social and political implications of the new consumption patterns among the middle classes of India and China in the context of economic growth, liberalization of markets and globalization. Reflecting upon and critically engaging with the traditional sociological notions on which definitions of the middle class have been based, the book analyzes the intermingling of these notions with new attitudes in the wake of the consumer revolution. More specifically, an entire gamut of aspects of the consumer culture have been explored-tourism, leisure activities and the entertainment industry (art, Karaoke and soap operas)—as well as the consumption of experiences through these. It is argued that these phenomena have particular Indian and Chinese incarnations, which need to be analyzed in a manner that does not privilege a limited western experience of globalization.

With its fresh insights and perspectives, the book will appeal to students of anthropology, sociology, political science, media studies and cultural studies. It will also be useful for market research professionals.

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About the Author:

Christophe Jaffrelot is Director CERI (Centre d’Etudes et de Recherches Internationales) at Sciences Po (Paris) and Research Director at the CNRS (Centre National de la Recherche Scientifique). He teaches South Asian politics to doctoral students at Sciences Po. He has written extensively on political and regional issues of South Asia, particularly India and Pakistan. His most recent publications include India’s Silent Revolution: The Rise of Low Castes in North India (2002) and Dr Ambedkar and Untouchability: Analysing and Fighting Caste (2004). His current research interests include theories of nationalism and democracy; the rise of lower castes and untouchables in north Indian politics; and ethnic conflicts in Pakistan.



Peter van der Veer is University Professor at Utrecht University, The Netherlands. He is also Chairman of the International Institute for Asian Studies and member of the Royal Netherlands Academy of Arts and Sciences. His research area is religion and nationalism in Asia and Europe and in 2001 he received the Hendrik Muller Award for his contribution to social science research on religion. His major works include God on Earth (1988), Religious Nationalism (1994) and Imperial Encounters (2001).

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Christophe Jaffrelot and Peter van Der Veer (eds)
Published by Sage Publications, New Delhi, India (2008)
ISBN 10: 0761936238 ISBN 13: 9780761936237
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Book Description Sage Publications, New Delhi, India, 2008. Hardcover. Book Condition: New. Dust Jacket Condition: New. First Edition. This is a book about the emerging patterns of consumption among the middle classes of India and China. The book compares cultural shifts as a result of liberalization and globalization in these two emerging Asian powers. This volume does not compare India and China to the West, as books on similar subjects have done in the past. Instead they are compared with each other. This book is well-timed, considering that both these countries have so much in common in terms of scale, civilization, history, and as emerging economies. The chapters in this book have been written by sociologists, anthropologists, and political scientists rather than by economists, so the emphasis is on cultural shifts rather than economic statistics. Transnational developments, like tourism, karaoke, soap operas, and the art market, have all been extensively covered in this book. Printed Pages: 308. Bookseller Inventory # 028137

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Christophe Jaffrelot and Peter van Der Veer (eds)
Published by Sage Publications, New Delhi, India (2008)
ISBN 10: 0761936238 ISBN 13: 9780761936237
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Sanctum Books
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Book Description Sage Publications, New Delhi, India, 2008. Hardcover. Book Condition: New. Dust Jacket Condition: New. First Edition. This is a book about the emerging patterns of consumption among the middle classes of India and China. The book compares cultural shifts as a result of liberalization and globalization in these two emerging Asian powers. This volume does not compare India and China to the West, as books on similar subjects have done in the past. Instead they are compared with each other. This book is well-timed, considering that both these countries have so much in common in terms of scale, civilization, history, and as emerging economies. The chapters in this book have been written by sociologists, anthropologists, and political scientists rather than by economists, so the emphasis is on cultural shifts rather than economic statistics. Transnational developments, like tourism, karaoke, soap operas, and the art market, have all been extensively covered in this book. Printed Pages: 308. Bookseller Inventory # 028137

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Christophe Jaffrelot & Peter van der Veer (Eds)
Published by Sage Publications (2008)
ISBN 10: 0761936238 ISBN 13: 9780761936237
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Book Description Sage Publications, 2008. Hardcover. Book Condition: New. First edition. Patterns of Middle Class Consumption in India and China explores the complex history and sociology of the middle class from a comparative perspective. It has papers written by sociologists, anthropologists and political scientists rather than economists, so the emphasis is on cultural shifts rather than economic statistics.The major contribution of this volume is that these two emerging powers of Asia are not, as is usual, compared to the West, but with each other. Considering that these two societies have so much in common in scale, civilization history and as emerging economies, the book is timely. The focus of the book is on the social and political implications of the new consumption patterns among the middle classes of India and China in the context of economic growth, liberalization of markets and globalization. Reflecting upon and critically engaging with the traditional sociological notions on which definitions of the middle class have been based, the book analyzes the intermingling of these notions with new attitudes in the wake of the consumer revolution. More specifically, an entire gamut of aspects of the consumer culture have been explored-tourism, leisure activities and the entertainment industry (art, Karaoke and soap operas)?as well as the consumption of experiences through these. It is argued that these phenomena have particular Indian and Chinese incarnations, which need to be analyzed in a manner that does not privilege a limited western experience of globalization. With its fresh insights and perspectives, the book will appeal to students of anthropology, sociology, political science, media studies and cultural studies. It will also be useful for market research professionals. Printed Pages: 308. Bookseller Inventory # 5070

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Christophe Jaffrelot & Peter van der Veer (Eds)
Published by Sage Publications (2008)
ISBN 10: 0761936238 ISBN 13: 9780761936237
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A - Z Books
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Book Description Sage Publications, 2008. Hardcover. Book Condition: New. First edition. Patterns of Middle Class Consumption in India and China explores the complex history and sociology of the middle class from a comparative perspective. It has papers written by sociologists, anthropologists and political scientists rather than economists, so the emphasis is on cultural shifts rather than economic statistics.The major contribution of this volume is that these two emerging powers of Asia are not, as is usual, compared to the West, but with each other. Considering that these two societies have so much in common in scale, civilization history and as emerging economies, the book is timely. The focus of the book is on the social and political implications of the new consumption patterns among the middle classes of India and China in the context of economic growth, liberalization of markets and globalization. Reflecting upon and critically engaging with the traditional sociological notions on which definitions of the middle class have been based, the book analyzes the intermingling of these notions with new attitudes in the wake of the consumer revolution. More specifically, an entire gamut of aspects of the consumer culture have been explored-tourism, leisure activities and the entertainment industry (art, Karaoke and soap operas)â"as well as the consumption of experiences through these. It is argued that these phenomena have particular Indian and Chinese incarnations, which need to be analyzed in a manner that does not privilege a limited western experience of globalization. With its fresh insights and perspectives, the book will appeal to students of anthropology, sociology, political science, media studies and cultural studies. It will also be useful for market research professionals. Printed Pages: 308. Bookseller Inventory # 5070

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