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Synopsis
The Management of Tourism considers and applies management concepts, philosophies and practices to the business of tourism. The book goes beyond a conceptual discussion of tourism, to cover management perspectives both in operational and strategic terms. It has been written to provide students with an understanding of the fundamental business management aspects of tourism, together with the specific techniques required for successful management of the variety of tourism businesses.
The text places the management of tourism in a structured framework, ordered around four principal themes:
- Managing the Tourism System
- Managing Tourism Businesses
- Managing Tourism in its Environment
- Contemporary Issues in Tourism Management
Each chapter is written by an acknowledged subject specialist, and highlights current challenges and appropriate management responses to its particular arena. At the same time, each chapter also includes an illustrative case study, and provides suggestions for further reading that offers a more general perspective.
"synopsis" may belong to another edition of this title.
About the Author
Richard Sharpley is Senior Research Fellow in Travel and Tourism at the University of Luton.
"About this title" may belong to another edition of this title.
- PublisherSAGE Publications Ltd
- Publication date2004
- ISBN 10 0761940227
- ISBN 13 9780761940227
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages384
- EditorPender Lesley, Sharpley Richard
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The Management of Tourism
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SAGE Publications, Limited, 2004
ISBN 10: 0761940227
ISBN 13: 9780761940227
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