Advertising in Modern and Postmodern Times (Published in association with Theory, Culture & Society)

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9780761941903: Advertising in Modern and Postmodern Times (Published in association with Theory, Culture & Society)
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This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Filling a critical gap in the literature, Advertising in Modern and Postmodern Times examines the forms of consumer subjectivity resulting from of postmodern disruptions in time and space and the significance of advertising for the identity of contemporary consumers. Author Pamela Odih marshals an impressive range of historical examples and rich illustrations to explain the socio-cultural development of advertising throughout history.

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About the Author:

Pamela Odih is a Lecturer in Sociology at Goldsmiths College, London.

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There is much to be praised in the book... This book radicalizes the conventional treatment of the topic by the marketing literature, and for that matter some of the sociology of consumption literature. Ultimately, this book is a valuable addition to the study of time, space and society...the book should appeal to a wide audience within sociology, social psychology, cultural studies, social history and media studies. My hope is that the advertising community, both academic and practical, consumes the text and that it forms part of a disruptive praxis for them
Sociology

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Book Description SAGE Publications Inc, United States, 2007. Hardback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. How does advertising position itself in consumer culture? In what ways does it create desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Advertising in Modern and Postmodern Times: provides a comprehensive discussion of the main theoriesshows you how real adverts work, together with reproductions of advertising images and copydemonstrates how advertising constructs subjectsprovides an instructive historical overview of advertisingexplores the relationship between advertising and industrial capitalism. Seller Inventory # APC9780761941903

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Book Description SAGE Publications Inc, United States, 2007. Hardback. Condition: New. Language: English. Brand new Book. How does advertising position itself in consumer culture? In what ways does it 'create' desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture.Advertising in Modern and Postmodern Times: provides a comprehensive discussion of the main theoriesshows you how real adverts work, together with reproductions of advertising images and copydemonstrates how advertising constructs subjectsprovides an instructive historical overview of advertisingexplores the relationship between advertising and industrial capitalism. Seller Inventory # APC9780761941903

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