Items related to Advertising in Modern and Postmodern Times (Published...

Advertising in Modern and Postmodern Times (Published in association with Theory, Culture & Society) - Hardcover

Book 34 of 127: Published in association with Theory, Culture & Society

Odih, Pamela

 
9780761941903: Advertising in Modern and Postmodern Times (Published in association with Theory, Culture & Society)
Hardcover
ISBN 10: 0761941908 ISBN 13: 9780761941903
Publisher: SAGE Publications Ltd, 2007

Synopsis

How does advertising position itself in consumer culture? In what ways does it ′create′ desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Filling a critical gap in the literature, Advertising in Modern and Postmodern Times examines the forms of consumer subjectivity resulting from of postmodern disruptions in time and space and the significance of advertising for the identity of contemporary consumers. Author Pamela Odih marshals an impressive range of historical examples and rich illustrations to explain the socio-cultural development of advertising throughout history, demonstrating:

  • A sophisticated and comprehensive discussion of the main relevant theories
  • How real ads work, together with reproductions of advertising images and copy
  • How advertising constructs subjects
  • A highly instructive historical overview of advertising
  • The relationship between advertising and industrial capitalism

This book is a powerful argument that postmodern disruptions in our experiences of advertising have dramatically transformed identity construction.

"synopsis" may belong to another edition of this title.

About the Author

Pamela Odih is a Lecturer in Sociology at Goldsmiths College, London.

"About this title" may belong to another edition of this title.

Publisher
SAGE Publications Ltd
Publication date
2007
Language
English
ISBN 10 
0761941908
ISBN 13 
9780761941903
Binding
Hardcover
Edition number
1
Number of pages
232