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Synopsis
This book gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It looks at the ways in which the media can be used to effect change and development, and traces the evolution of thinking from attempts to spread ′modernity′ by way of using the media through to alternative perspectives based on encouraging participation in development communication. It explores the theory of media imperialism, the criticisms that it provoked, and its replacement as the dominant theory of international communication by globalization.
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About the Author
Colin Sparks is a professor at the Centre for Communication and Information Studies at the Univeristy of Westminster and Co-Editor of Media, Culture and Society.
Anna Reading is a lecturer at Southbank University and Assistant Editor of Media, Culture and Society.
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- PublisherSAGE Publications Ltd
- Publication date2007
- ISBN 10 0761961623
- ISBN 13 9780761961628
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages264
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Globalization, Development and the Mass Media
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Globalization, Development and the Mass Media (Media Culture & Society Series)
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ISBN 13: 9780761961628
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