 
    Expanded and updated, this best-selling textbook presents a comprehensive and accessible introduction to the key research methods – both qualitative and quantitative – used in psychology and across the social sciences. Research Methods in Psychology is organized into four coherent sections: Part I considers the relationship between psychological theory and research methodology, from both a practical and ethical viewpoint. Part II explains how to collect data using the major types of research design, and at the same time introduces the philosophical principles underlying them. Part III offers an invaluable guide to the traditional techniques of data gathering in psychology, as well as featuring less common techniques such as diary method, focus groups, ethnographic approaches and action research. Part IV covers the issue of data analysis, clearly explaining the logic of statistical testing and the relationships between methodology and statistics, avoiding over-complicated formulae and focusing upon what can legitimately be inferred from commonly used psychological statistics. The book is illustrated throughout with examples from current research and combines step-by-step advice, exercises and lists of further reading. Written in a lively and accessible style, this test should be essential reading for all methods courses in psychology, nursing, health studies and others that draw on the array of research techniques available in psychology.
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Dame Glynis M. Breakwell is Professor Emeritus at the University of Bath in the Department of Psychology and has Visiting Professorships at Imperial College, London and the University of Surrey. Her research focuses upon identity process theory, social influence and social representation processes, leadership in complex organisations, and the psychology of risk management, perception, and communication. She has published more than 20 books, several of which are on research methods. She has been an adviser to both public and private sector organisations on the use of psychological methods and theories, especially concerning responses to public crises and major emergencies.
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:9780761965909. Seller Inventory # 9170512
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