Items related to Problems in Marketing: Applying Key Concepts and Techniques
Synopsis
Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.
Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem.
A companion Web site with resources for students and instructors is available:
Click here to access the companion web site.
"synopsis" may belong to another edition of this title.
About the Author
Luiz Moutinhois Foundation Chair of Marketing at the Department of Management, University of Glasgow
Review
′This is an excellent resource book of short problems and exercises in marketing. The book will be of great value to teachers of marketing at all levels to supplement basic and more advanced marketing courses′ - The Chartered Institute of Marketing
"About this title" may belong to another edition of this title.
- PublisherSAGE Publications Ltd
- Publication date2007
- ISBN 10 0761971793
- ISBN 13 9780761971795
- BindingPaperback
- LanguageEnglish
- Edition number2
- Number of pages336
- Rating
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Problems in Marketing: Applying Key Concepts and Techniques
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ISBN 10: 0761971793
ISBN 13: 9780761971795
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Problems in Marketing : Applying Key Concepts and Techniques
Published by
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ISBN 10: 0761971793
ISBN 13: 9780761971795
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Problems in Marketing: Applying Key Concepts and Techniques
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