Items related to Problems in Marketing: Applying Key Concepts and Techniques
Synopsis
Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.
Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem.
A companion Web site with resources for students and instructors is available.
"synopsis" may belong to another edition of this title.
About the Authors
Luiz Moutinhois Foundation Chair of Marketing at the Department of Management, University of Glasgow
Charles S. Chien is Associate Professor at the College of Business, Feng Chia University, Taiwan.
"About this title" may belong to another edition of this title.
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Problems in Marketing: Applying Key Concepts and Techniques
Published by
SAGE Publications Ltd (edition 2nd), 2007
ISBN 10: 0761971793
ISBN 13: 9780761971795
Used
Paperback
Seller: BooksRun, Philadelphia, PA, U.S.A.
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Paperback. Condition: As New. 2nd. It's a preowned item in almost perfect condition. It has no visible cosmetic imperfections. May come without any shrink wrap; pages are clean and not marred by notes or folds of any kind. Seller Inventory # 0761971793-10-1
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Problems in Marketing: Applying Key Concepts and Techniques
Seller: Indiana Book Company, Marion, IN, U.S.A.
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Condition: Good. Ships same or next business day with delivery confirmation. Good condition. May or may not contain highlighting. Expedited shipping available. Seller Inventory # 1000008919334-1498
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Problems in Marketing : Applying Key Concepts and Techniques
Published by
SAGE Publications, Limited, 2007
ISBN 10: 0761971793
ISBN 13: 9780761971795
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Good. 2nd. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP71076446
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Problems in Marketing: Applying Key Concepts and Techniques
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780761971795. Seller Inventory # 8669356
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Problems in Marketing: Applying Key Concepts and Techniques
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780761971795. Seller Inventory # 8984294
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Problems in Marketing: Applying Key Concepts and Techniques
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780761971795. Seller Inventory # 8984293
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Problems in Marketing: Applying Key Concepts and Techniques
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780761971795. Seller Inventory # 8984261
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Problems in Marketing: Applying Key Concepts and Techniques
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-B-027-02026
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Problems in Marketing (Paperback)
Published by
SAGE Publications Inc, Thousand Oaks, 2007
ISBN 10: 0761971793
ISBN 13: 9780761971795
New
Paperback
Seller: Grand Eagle Retail, Mason, OH, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above. Problems in Marketing Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780761971795
Quantity: 1 available
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Problems in Marketing : Applying Key Concepts and Techniques
Seller: GreatBookPrices, Columbia, MD, U.S.A.
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Condition: New. Seller Inventory # 1997565-n
Quantity: 11 available