Marketing Your Clinical Practice: Ethically, Effectively, Economically: Ethically, Effectively, Economically - Softcover

Baum, Neil; Henkel, Gretchen

Softcover

ISBN 10: 0763769835 ISBN 13: 9780763769833

Publisher: Jones & Bartlett Learning, 2009

Synopsis

Marketing Your Clinical Practice: Ethically, Effectively, Economically, Fourth Edition is an updated and revised edition of this best selling guide to medical practice marketing including new topics and advanced techniques. This essential resource provides readers with the plans and real examples to market and grow a successful practice. This book is filled with practical marketing tips and strategies based around five components of a successful practice: retaining current patients, attracting new patients, motivating staff, working with managed care and other physicians, and utilizing the Internet and consultants.

Marketing Your Clinical Practice: Ethically, Effectively, Economically, Fourth Edition is the perfect resource for any physician in a single or group practice looking to improve their business and medical students learning how to develop a practice.

New topics to the Fourth Edition include: Dispensing Drugs,
Disaster Preparedness, Office Space Planning, Enhancing Patient Experience with Architectural Guidance, Marketing to the Generations

About this title

About the Author

Clinical Associate Professor of Urology, Tulane School of Medicine and Louisiana State University

Edition details

• Publisher: Jones & Bartlett Learning
• Publication date: 2009
• ISBN 10: 0763769835
• ISBN 13: 9780763769833
• Binding: Paperback
• Language: English
• Edition number: 4
• Number of pages: 574