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Synopsis
Grounded in public health practice, this text offers a comprehensive study of the health behavior theories that are the foundation of all health education and promotion programs. Your students will come away with a clear understanding of essential relationships between human behavior and health, as well as the practical application of theory and approaches to health promotion research and practice. Designed for graduates or upper level undergraduates, the book maintains a consistent, single voice and offers many examples throughout.
Contents:
Section I. Theory in Context:
1. Health Behavior in the Context of Public Health
2. A Social Ecological Perspective
3. Theories of Motivation and Behavior: A Brief History and Contemporary Perspectives
Section II. Cognitive and Social Theories of Motivation and Behavior
4. Expectancy Value Models
5. Operant Conditioning, Self-Regulation, and Social Cognitive Theory
6. Social Influence Theory: The Effects of Social Factors on Health Behavior
7. Diffusion of Innovations Theory
Section III. Behavior Change Theories
8. Learning, Teaching, and Counseling
9. Self-Determination Theory and Motivational Interviewing
10. Stage Models
11. Health Communication and Social Marketing
12. Communities and Health Promotion
"synopsis" may belong to another edition of this title.
About the Author
Chief, Preventive Research Branch, Div. Epidemiology and Statistics, National Institutes of Health
Regents Professor, Texas A&M Health Science Center, School of Rural Public Health, College Station, Texas
Director, Center for Community Health Development, Texas A&M Health Science Center, School of Rural Public Health, College Station, Texas
"About this title" may belong to another edition of this title.
- PublisherJones & Bartlett Learning
- Publication date2011
- ISBN 10 0763786799
- ISBN 13 9780763786793
- BindingPaperback
- LanguageEnglish
- Number of pages428
- Rating
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Behavior Theory in Health Promotion Practice and Research
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Behavior Theory in Health Promotion Practice and Research
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