Marketing Online For Dummies - Softcover

Smith, Bud E.; Catalano, Frank

3.17

6 ratings by Goodreads

9780764503351: Marketing Online For Dummies

Softcover

ISBN 10: 0764503359 ISBN 13: 9780764503351

Publisher: For Dummies, 1998

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More and more businesses around the world are taking advantage of the Internet to promote a wide range of goods and services to an international online community. Why be left behind in the stampede to get online? Here's a book with all the answers and solutions to marketing your own particular business, large or small, on the Web.

Whether you're using a PC or a Mac, Marketing Online For Dummies covers all the topics you need to know in order to market your products or services over the Internet effectively, efficiently, and successfully, including sound advice and real-world examples on how to

Create an online marketing strategy and match your customer base to the online community
Select the best ISP (Internet Service Provider) and rightsize" your site to suit your own online business needs
Design exciting content to bring customers to your site again and again
Increase traffic and awareness with Internet mailing lists, Listservs, and the latest innovations in Push technology
Use Newsgroups and Online Forums to promote your online site

Marketing Online For Dummies also features a special section of online resources to help you get more information about online marketing. On its bonus CD-ROM, this book also features a great deal of PC and Mac software that you can use for Web browsing, e-mailing, and developing your own online business strategies.

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From the Back Cover:

CD-ROM includes a directory of online marketing sources

Connect with your customers cheaply and effectively

Be a star in Cyberspace! Launch your mission online with these tips Growth on the Information Superhighway is out of this world. And, while your products and services may be terrific, think of all the potential business you'll miss if your clients can't find you. These no-nonsense tips will help you plan and create your Web site, build a strong Internet presence, and land customers. all this on the bonus CD-ROM A trial version of Start Right Marketing WebTurbo 2.0, a free browser accelerator Bookmark Converter, freeware to convert or merge files 486 PC with Windows 3.1 or later or 68040 Macintosh with System 7.5; 8MB RAM; CD-ROM drive; Internet connection. See CD appendix for details and complete system requirements. Plus more leading Internet tools

Discover how to: Choose and register your domain name Save money by "rightsizing" your Web site Keep up with your industry and competition Help search engines find you online Attract customers using e-mail

Get smart! www.dummies.com

About the Author:

Bud Smith has more than a decade of computer-book-writing and online experience. Frank Catalano, former marketing manager for Egghead Computer, writes Byte Me, a weekly computer industry commentary.

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