For small businesses, effective advertising can mean the difference between fortune and failure. But if you’re going to throw your money into advertising willy-nilly you might as well just throw it away. And if your business can’t afford a big advertising firm you may have to write your own advertising copy. But could you? Don’t worry, because with Advertising For Dummies, you will!
If you need help figuring out which advertising media offers you the most exposure or determining how much you can realistically spend on your advertising budget, then look no further. If you want shortcuts, insights, techniques, and money-saving facts that will get you the most bang for your advertising buck, then this is the book for you. It’s a guide to advertising for the rest of us — people for whom an advertising budget represents an important percentage of gross income and, therefore, must be spent very wisely. Inside you’ll find out how to:
This helpful guide covers every media, from Internet advertising to TV and radio to billboards or newspapers. You’ll master the fundamentals of advertising, learn to generate fresh ideas, and write great ads. You’ll write great press releases and discover the secret to saving money through co-op ads. And there’s more:
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Find out how to create big-deal ads on a small budget
Your nuts-and-bolts guide to successful advertising — and a profitable business Want to drum up business but not sure where to start? Relax! Let expert Gary Dahl show you the ins and outs of advertising — with no stress, no sweat. From Internet advertising to more traditional media like TV and radio, this practical guide steers your company toward profit and success. Go for the gold!
Discover how to: Devise a realistic advertising budget Maximize your budget with co-op or other shared payment programs Define and position your message Create TV, radio, billboard, and Internet advertising Use "ad-speak" effectively
The Dummies Way™ Explanations in plain English "Get in, get out" information Icons and other navigational aids Tear-out cheat sheet Top ten lists A dash of humor and fun
Get smart! www.dummies.com Sign up for daily eTips at www.dummiesdaily.com Choose from among 33 different subject categories Get news you can use on everything from money to health to computersAbout the Author:
Gary R. Dahl, owner of Gary R. Dahl Creative Services, is an advertising agency veteran and the creator of the sensational Pet Rock.
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Book Description For Dummies, 2001. Paperback. Book Condition: New. 1. Bookseller Inventory # DADAX0764553771
Book Description For Dummies, 2001. Trade paperback. Book Condition: New. Trade paperback (US). Glued binding. 336 p. Contains: Illustrations. For Dummies. Audience: General/trade. Bookseller Inventory # Alibris_0013532
Book Description John Wiley & Sons. Book Condition: New. pp. 336. Bookseller Inventory # 7600704
Book Description For Dummies, 2001. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110764553771