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If you could buy a book that would predict the buying behavior of millions of people, you'd buy it, right?
Defining Markets, Defining Moments explains the author's concept of cohort marketing," an extremely focused approach of generational marketingthat enables managers, salespeople, and marketing specialists to understand and predict a generation's particular attitudes, desires, preferences and buying behaviors -- even when they enter new lifestages. The book outlines the seven generational groups that are currently affecting the marketplace -- and the new ones that are emerging. And it presents new marketing models and practical advice, based on the author's experience with Fortune 500 companies, for tapping the minds, and pocketbooks, of various age groups. The text discusses key physical, socioeconomic, and emotional factors that influence a particular generation's behavior or profile."
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"To target an age bracket, you've got to figure out birth cohorts—and to do that, you've got to read this book by Meredith and Schewe—and read it carefully. It brims with color, wisdom, and the latest social science findings on a topic of growing importance to marketers worldwide." —Neil Howe, coauthor of Millennials Rising: The Next Great Generation Learn to predict the buying behavior of these 7 generations Depression WWII Postwar Boomer I Boomer II Gen X N-Gen Find Out How Facts Like These Can Help You Hone Your Marketing Messages:
The World War II generation. Baby Boomers. Generation X. And now, the up-and-coming N-Gen. Each group has its own mindset, tastes, and array of hot buttons shaped by generational "defining moments" such as Pearl Harbor, the Kennedy assassination, and the events of September 11, 2001. How can you ensure that your company's products and brands attract new customers across generations? This unique book provides the answers. Based on their pioneering research on generational cohorts, Charles Schewe, PhD, and Geoffrey E. Meredith explain the importance of targeting your marketing efforts to each of the seven distinct generational groups in the marketplace so that your company snags the largest share of the market. You'll learn how to:
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Book Description John Wiley & Sons. Condition: New. pp. 384. Seller Inventory # 5770448
Book Description Wiley, 2001. Hardcover. Condition: New. 1. Seller Inventory # DADAX0764553941
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Book Description Wiley, 2002. Hardcover. Condition: New. Never used!. Seller Inventory # P110764553941
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Book Description Wiley, 2002. Hardcover. Condition: New. 1. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 0764553941n