Starting A Business for Dummies - Softcover

Barrow, Colin

Softcover

ISBN 10: 0764570188 ISBN 13: 9780764570186

Publisher: For Dummies, 2004

Synopsis

Start-up advice for the everyday entrepreneur

400,000 people start up a business each year in the UK, and 1.6 million think about doing so –whether it’s running a burger van or starting an online venture. Starting Up a Business For Dummies cuts through the usual business jargon and shows the reader how to make the leap from employee to entrepreneur. From drafting business plans to managing costs and maintaining a competitive edge, this friendly guide gives hands-on advice for every aspect of starting, running and building a successful business.

About this title

About the Author

Colin Barrow is Head of the Enterprise Group at Cranfield School of Management, where he teaches entrepreneurship on the MBA and other programmes. He is also a visiting professor at business schools in the US, Asia, France, and Austria. His books on entrepreneurship and small business have been translated into fifteen languages including Russian and Chinese. He worked with Microsoft to incorporate the business planning model used in his teaching programmes into the software program, Microsoft Business Planner. He is a regular contributor to newspapers, periodicals and academic journals such as the Financial Times, The Guardian, Management Today, and the International Small Business Journal.
Thousands of students have passed through Colin’s start-up and business growth programmes, going on to run successful and thriving enterprises, and raising millions in new capital. He is a non-executive director of two venture capital funds, on the board of several small businesses, and serves on a number of Government Task Forces.

From the Back Cover

Make the leap from employee to entrepreneur.

Launching your own business might be hard work, but learning how to do it doesn't have to be.  Whether you're drafting a business plan, making the first leap, or looking to expand, you'll profit from this readable and entertaining guide.  It features straight-talking advice on every aspect of starting and growing a successful business, from financial planning to marketing your first product.

Discover how to:

• Identify new business opportunities
• Put together a business plan
• Find the money you need to get started
• Keep track of your finances
• Find and retain good employees

Edition details

• Publisher: For Dummies
• Publication date: 2004
• Language: English
• ISBN 10: 0764570188
• ISBN 13: 9780764570186
• Binding: Paperback
• Edition number: 1
• Number of pages: 376