Providing a novel approach to business policy and strategic management, this book focuses on the implementation of a firm's competitive strategy throughout all levels of the organization.
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William G. Forgang is a professor of business and economics at Mount Saint Mary’s College in Emrnitsburg, Maryland. He teaches undergraduate- and MBA-level courses in managerial economics and business policy, and consults in the areas of strategic planning and staff development. The author lives with his wife, Nancy, in Gettysburg, Pennsylvania.
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