Providing a novel approach to business policy and strategic management, this book focuses on the implementation of a firm's competitive strategy throughout all levels of the organization.
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Forgang is professor of economics and business at Mount Saint Mary's College in Maryland.
"A practical book that provides business decision makers and students a manifesto for developing strategies and making decisions in today's dynamic and changing business environments. Dr. Forgang's unique approach provides a realistic simulation framework for learning, evaluating, and testing today's business practices." - Alan R. Duncan, Duncan & Associates, Inc.; "An excellent resource for both the academic and business environments. It provides a holistic practical approach to strategic management, evaluating/monitoring decision outcomes, and formulating and executing comprehensive competitive business strategies. I highly recommend this book." - William French, DynKePRO"
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