Items related to Advertising Campaign Design

Advertising Campaign Design - Softcover

Blakeman, Robyn

 
9780765625533: Advertising Campaign Design

Synopsis

The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.

"synopsis" may belong to another edition of this title.

About the Author

Robyn Blakeman

"About this title" may belong to another edition of this title.