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Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.
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- PublisherRoutledge
- Publication date2011
- ISBN 10 0765626357
- ISBN 13 9780765626356
- BindingHardcover
- Edition number3
- Number of pages304
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Advertising Media Planning: A Brand Management Approach
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M E SHARPE INC
(2011)
ISBN 10: 0765626357
ISBN 13: 9780765626356
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Book Description Condition: Wie neu. Zustand: Wie neu | Seiten: 291. Seller Inventory # 10694553/1
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