The World Wide Web: A Mass Communication Perspective, 2001 Update - Softcover

Kaye, Barbara; Medoff, Norman

Softcover

ISBN 10: 0767424247 ISBN 13: 9780767424240

Publisher: McGraw-Hill Humanities/Social Sciences/Languages, 2001

Synopsis

Through an approach that is both conceptual and practical, this text helps mass communication and broadcast students understand the value and commercial uses of the World Wide Web in the mass communication professions. Students will learn to think critically about social, legal, and ethical issues related to the world wide Web, and they will get practical information about how different media domains (radio, TV, public relations, advertising) are currently using the Web for both marketing and content purposes.

About this title

From Library Journal:

Kaye and Medoff attempt to explain the Internet as a communications tool from a mass communications perspective. They discuss searching, Internet radio, the web and television as entertainment, webbed news and sports, marketing and advertising, web site design, social implications, ethical and legal issues, and career opportunities. Not a how-to, this presents a good discussion in a multitude of areas that rarely see print. A solid introduction.
Copyright 1999 Reed Business Information, Inc.

About this edition

• Publisher: McGraw-Hill Humanities/Social Sciences/Languages
• Publication date: 2001
• ISBN 10: 0767424247
• ISBN 13: 9780767424240
• Binding: Paperback
• Edition number: 1
• Number of pages: 424